Digital Literacy and Circular Economy: Its Impact to SMEs Performance

Abstract

The purpose of this study is to find out how digital literacy and the adoption of the circular economy affect the performance of SMEs in the F&B sector in Makassar City. Conducting the research by collecting primary data from 97 respondents through online survey were used in this study. The respondent is owner of SMEs in F&B sector in Makassar, selected based on small and medium business which using digital literacy and adoption of circular economy for operating their business. Multiple regression analysis was applied to test the hypotheses. The research results show the applying digital literacy and adoption of circular economy have a positive and significant impact on the performance of SMEs in the F&B industry. This finding might become an interesting issue to next research as some previous research indicated the applying digital literacy and circular economy would increase the SMEs performance.